Principles of Marketing

1.Ünite The Core Concepts of Marketing

2.ÜniteStrategic Marketing Planning

3.ÜniteThe Marketing Environment

4.ÜniteMarketing Research and Marketing Insight

5.ÜniteConsumers and Consumer Behavior

6.ÜniteB2B Markets and Business Buying Behavior

7.ÜniteSegmentation, Targeting and Positioning

8.ÜniteMarketing Mix