
978-975-06-4141-1
ISL460U
1. Ünite: Consumption and Understanding Consumers
2. Ünite: Motivation and Emotions of Consumers
3. Ünite: The Self and Personality
4. Ünite: Consumer as a Learner and Decision Maker
5. Ünite: Consumer Attitudes and Attitude Formation Process
6. Ünite: Culture and Consumption
7. Ünite: Social Aspects of Consumption
8. Ünite: Changing Consumer in New Era (Consumption and Beyond)