CONSUMER BEHAVIOR

1. Ünite:  Consumption and Understanding Consumers
2. Ünite:  Motivation and Emotions of Consumers
3. Ünite:  The Self and Personality
4. Ünite:  Consumer as a Learner and Decision Maker
5. Ünite: Consumer Attitudes and Attitude Formation Process
6. Ünite: Culture and Consumption
7. Ünite: Social Aspects of Consumption
8. Ünite: Changing Consumer in New Era (Consumption and Beyond)